Why would we want to change our packaging?

With the arrival of Spring, we decided to give a facelift to our brand, which will soon celebrate its 5th anniversary! That's why, starting April 2, some products will change labels and containers.

This is already the case for some products, such as our face creams released in December 2023 and our new hair care range released on February 15, 2024: kraft paper has been replaced by clearer and more colorful visuals, we have been able to add English translation and additional product information, especially on the facing (front of the product), which is very important for our reseller points of sale.

One of the main objectives of this new graphic design is to facilitate the identification of our brand and products in stores by improving their visibility and readability. This is not easy, as we have small products and no secondary packaging to gain height on shelves, unlike our competitors.

Some products will also change containers: yes, we are abandoning our mechanical opening jar, iconic certainly but also problematic, in favor of a more classic and practical jar! These new jars will facilitate the use of the products, and we relied on your feedback to make our choice.

This is not our first attempt; already in July 2021, we changed our graphic charter with a new logo and new labels... This time, we are keeping our logo, our containers will still be glass, and our formulas will remain the same. A brand's history is made of changes; you have to know how to adapt and constantly renew yourself.

How to ensure this transition between old and new packaging?

To avoid having too many current products left in stock at the time of the switch on April 2, we decided to sell them off by offering you exceptional discounts on a selection of products during our clearance sale: the Great Spring Clearance Sale.

Because we don't just make cosmetic products that are good for the skin and the environment, we also strive to make them accessible to as many people as possible. Beyond a clearance sale on some of our products, we want to offer you exceptional gifts from March 14 to 31!

Exclusive bundles, mystery packs at unbeatable prices, discounts of up to -20%... Stocks are likely to run out very quickly, sign up to receive opening information before anyone else.

Offers and discounts will also be made at points of sale so that our resellers can also make this transition with peace of mind.

Finally, any products remaining in stock after this Great Spring Clearance Sale will be donated to associations like UNISOAP, with whom we already work to repurpose our defective but still usable products (creating hygiene kits for the most underprivileged).

"I liked your little jars..."

We remain a recent and small company, it was not easy to make this decision because it involves major changes and could also be detrimental to us because this jar is a bit our "trademark"... But we are convinced that it is necessary for our development and to significantly improve our brand image and your satisfaction, both professionals and individuals!

We look forward to hearing your opinion on these packaging changes, in the meantime, take advantage of this Great Spring Clearance Sale to try a product you don't know yet, stock up, or treat your loved ones.

Marion and Boris.